The vision began more than six years ago and today, Project Ethos showcasesSan Diego artists as well as artists from all over the country at unique events that bring fashion, music, art and the community together in locations across the U.S.
Live Fit Magazine attended the San Diego artists event and this month we feature Project Ethos as our We LIVE Fit leader for its support of community excellence through Love, Inspiration, Vision, and Engagement.
“We have tonight a bunch of local bands,” said Brianne Bear, spokesperson for Project Ethos.
The one-night event in San Diego at the House of Blues in September also featured designers from the Art Institute of California–San Diego. The designers competed in a design challenge: vitaminwater zero™ “Flavor Fashionista Challenge”. The audience involvement was key–they were encouraged to vote via a text message during the event.
Elina Sheripova took home the grand prize valued at $3,000. “My vitaminwater zero™ flavor was Squeeze. Its sweet, yet sour taste was translated into the dress, a silk blend and chiffon [that I used to make]. I feel great about winning! I can’t believe it! Since everything on the dress was hand sewn I’m excited to have won a prize package including a new sewing machine,” said Sheripova.
The concept to bring an art gallery, concert, and fashion show together is helping create synergy and strong economic benefits for San Diego artists and artists around the nation.
“Right now I think it’s such a struggle with the way the economy is. First thing we want to do is just get their names out there,” said Bear.
“I grew up in a family that inspires creativity,” said San Diego artist, Dave Persue. He attended the event and showcased his work. He talked to Live Fit Magazine while working on a painting. Like so many San Diego artists, his work is his passion. “For me I don’t have any choice but to be an artist.”
“This is their opportunity to build a press kit for themselves. They’re getting their first media write-up sometimes,” said Bear.
Bear says that for many of these emerging San Diego artists, it’s a chance to connect with the media as well as key entertainment industry decision-makers.
That’s why designer Lauren Letizio of “leoluca” handbags attended the event with co-owner, Emma Lezak. The handbags are named after a Saint and a gangster. The ladies mix fun and sin for a perfect bag that reflects the spirit of human nature in a wildly fun, gorgeous leather bag.
The next Project Ethos event is scheduled for October 14th at the House of Blues, Sunset Strip in West Hollywood during Fashion Week.
Live Fit Magazine congratulates Project Ethos for its efforts to showcase San Diego artists and artists around the country.
Editor’s note: photo courtesy, Joel Dellosa of Runway Icon. Nominate your organization, business or an individual for the We LIVE Fit Movement, click here.